Warm colors
- Orange is “the color of warmth.” It has a cheery feel.
- Red is “the color of vitality, literally representing blood and symbolically representing the heart.”
- Yellow is “the color of the sun.” “It’s the brightest color at maximum saturation, appearing brighter even than white.”
Cool colors
- Blue symbolizes “the purity of a clear blue sky.” “It feels uncluttered and evokes clarity and stability.”
- Green is “the most abundant color in our natural environment, so it conveys a feeling of comfort and friendliness.”
- Violet symbolizes “extravagance and royalty.” In the form of a rich purple, “it is a dramatic and sensual color.”
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